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packaging
Tuli's® - Shock Absorbers for your Feet™
Trusted for over 45 years, and part of the Medi-Dyne family of brands, Tuli’s foot care products deliver powerful shock absorption to areas of the foot that need it most. Tuli's premium products require packaging that matches the excellence of the product inside while simultaneously maintaining consistency in brand features among different package styles. That is exactly what was delivered for the brand family.
INSOLE PACKAGING
(BOX)
VARIOUS SIZES
Soft Touch Matte, Spot Gloss
A premium product deserves a premium package. This was the key takeaway from the design meeting for the package. With that in mind, I designed a drawer-style packaging that offers an interactive and elevated experience. The material features a silky-smooth, soft-touch matte finish, with spot gloss applied over product images to highlight its inherent quality. Additionally, the drawer storage adds a pleasing unboxing experience, creating a sense of discovery as the package is opened.
Part of designing for the Tuli’s® line was ensuring a consistent brand look across different packaging sizes and materials. This consistency is reflected in the product photography, the black band across the top of both packages, the sombrero hook, and the Medi-Dyne tag.
SPORTS BRACE PACKAGING
(POUCH)
VARIOUS SIZES
Soft Touch Matte
Following the vertical structure from the front, the back was used to add more detailed information on the product. The main feature on the back is the product callout.The images were taken by me, using practical effects and edited in photoshop.
2Toms® - Go Longer. Finish Stronger.™
Whether powering through your day-to-day activities or running an ultra-marathon, 2Toms’ active performance line is here to help you sidestep pain and discomfort. An active performance line needs a performing package in both design and materials. Using simple in easy to process design and high quality materials did just that.
SPORTS PRODUCT PACKAGING
(POUCH)
VARIOUS SIZES
Soft Touch Matte
Coming from the same family of brands, carrying over certain elements from the previous packaging was must to maintain consistency[1].
To apply brand differentiation I drop the black bar housing the brand logo and added a grey finish on the outside due to the addition of a foil lining due to the product being perishable.
[1] Certain elements such has the black bar housing brand graphics and additional product information and manufacturer badge.
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